Getting Listed on the Mum & Baby Directory

What we’re looking for

Our website and app provides parents with a directory of only the best products for birth, baby and beyond, that’s why every business listed is vetted and approved by us, saving parents valuable time and giving you a platform to reach an engaged and ready-to-buy audience. We’re looking for: 

Quality, unique products and services 


Products or services that relate to pregnancy, babies and parenting in some form. From private ultrasounds, doulas and midwives to baby-friendly cafes, nurseries, weaning products and parenting events – we’re more than just a place to shop for baby clothes, showcasing everything a mum or mum-to-be needs. 


Products or services that are stylish, utilise great design and have high quality photography (see Get your imagery in order below) 


Initially we are inviting applications from businesses in the UK, Ireland (Belfast & Dublin), America (New York & California), Canada (Toronto, Vancouver & Ottowa), Australia or New Zealand. If you are based outside these territories please register your interest and we will consider you for our next round of applications. 

Sound good? Follow the simple steps below to get started. 

Step 1Get your imagery in order

Check out our Insta feed @themumandbabydirectory, you’ll see that great photography is vitally important. Before applying, ensure your website and social media is doing your range or service justice, we’re pretty pixel fanatics! Photograph your products with good lighting and in an appropriate setting (white or neutral background), you don’t need an expensive DSLR camera but if photography isn’t your forte investing in or at least consulting a professional photographer will boost sales and greatly improve your chances of being approved. 

Step 2 – Submit your application form

Fill in our listed businesses application form here, providing us with your company information, website and/or Etsy store and social media links. It’s a good idea to ensure your website or Etsy store has a clear and easy-to-access “about us” section so we can easily discover your brand story and establish if you’re a good fit with the directory. Our team will review your application and get back to you within 14 days if you have been approved. 

Step 3 – Fill in Your Profile

Once approved, we’ll provide you with your unique login where you can access your business page and showcase your products or services. Here you can upload imagery, write about your business and also advertise exclusive discounts and savings to our audience of savvy mums. Our followers will be keen to read about what makes your business the best so take time to ensure your page stands out. Your listing will be free until 1st July, after which approved businesses will pay just £9.99 for one whole year’s membership.   

Step 4 – Get Ready for More Bookings!

Our team will let you know once your profile is live and we’ll begin marketing your business to our ever-growing social media following. Ensure your products are in stock and your website or Etsy store is primed and ready for an influx of discerning mums ready to discover your brand!   

Apply to be listed now, we look forward to sharing your business with the Mum & Baby Directory following.


Follow us on Instagram @themumandbabydirectory to be a featured business of the day (FREE)  


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