What is The Mum & Baby Directory?

What we’re looking for

The Mum & Baby Directory is the number one directory for everything pregnancy, birth, baby and beyond. 

The directory is the brainchild of Manchester mum Rachael Kirkwood; founder of @mumtobe_com and UK Registered Charity Wish for a wedding. Rachael and her team of volunteers provide weddings for couples facing a terminal Illness, before it's too late. Did we mention she’s also mum to five?! 4 of them are 2 and under!













Whether you’re searching for an amazing doula, baby friendly restaurant or looking for a special, handmade new baby gift, our website and app provides a trust-worthy resource of only the best parenting businesses. All listed businesses have been vetted by us and rated by mums to take the guess work out of finding outstanding baby and toddler products or services.


Sign up is 100% free – simply login, search by category or location, save and rate your favourite businesses plus access savings and discounts exclusive to us. Terrific toddler classes, crazy cake smash photographers, beautiful baby clothing or magnificent midwives, we list everything a mum or mum to be may ever need. We also give you access to hundreds of upcoming mum and baby events, parenting support and advice, plus enlightening articles from mummy bloggers around the world, making us the only directory you need throughout your parenting journey.


We pride ourselves on supporting small businesses, giving them an extremely cost-effective platform to grow their business and reach an audience of engaged mums. Sign up is free until 1st July, after which approved businesses can pay just £9.99 for one whole year’s membership. We understand how difficult it can be to reach a large audience with small advertising budgets so our pocket-friendly package gives every business, no matter how small, the opportunity to grow. Bricks-and-mortar businesses can also let parents know they are M & B Directory approved by displaying our recognisable baby friendly sticker.

Apply to be listed now, we look forward to sharing your business with the Mum & Baby Directory following.


Follow us on Instagram @themumandbabydirectory to be a featured business of the day (FREE)  


Website Created by The Mum & Baby Directory

Privacy Policy